B2B Tech Services Marketer

Job description

GreenShoot Labs are at the forefront of innovation in conversational AI. We help organisations create new experiences, reduce costs or share information more effectively.


We are looking for a data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic and wider off-site engagement, converting that traffic into new leads for the business. We are also planning how we can incorporate offline activities such as events into our mix. This role will work closely with our CEO to deliver our marketing strategy.


You will be working across our professional services proposition at GreenShoot Labs and OpenDialog, our open source conversational AI platform.


Role

We are open to applications looking to be co-located in our office in Shoreditch, distributed work from within the UK or a combination of both. The role is flexible, part-time or full-time (~10 to 25hrs per week) and we're open to employed or freelance applications.


Responsibilities:

  • In collaboration build and manage a rich content calendar in collaboration that attracts a qualified audience to our owned properties (including social media posts, blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
  • Grow new leads, including marketing-qualified leads, by converting site traffic through landing pages, and lead generation content.
  • In collaboration plan how we can incorporate offline activities such as events into our mix.
  • Create our marketing automation and lead nurturing processes through email, content, and social channels.
  • Understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

    Job requirements

    • A degree or equivalent working experience.
    • B2B tech services or enterprise software product marketing experience.
    • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.